{"id":140,"date":"2019-08-19T15:40:21","date_gmt":"2019-08-19T18:40:21","guid":{"rendered":"http:\/\/observer.agenciafreela.com.br\/?page_id=140"},"modified":"2019-10-23T15:40:45","modified_gmt":"2019-10-23T18:40:45","slug":"estudos","status":"publish","type":"page","link":"https:\/\/www.observerpesquisas.com.br\/en\/estudos\/","title":{"rendered":"STUDIES"},"content":{"rendered":"<section class=\"section\" id=\"section_1865896665\">\n\t\t<div class=\"bg section-bg fill bg-fill\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row align-middle\"  id=\"row-1120529193\">\n\n\t<div id=\"col-731208032\" class=\"col medium-5 small-12 large-5\"  data-animate=\"bounceInUp\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h1 style=\"font-size:40px;\"><span style=\"font-weight:lighter;\">STUDIES<\/span><br \/>PERFORMED<\/h1>\n<p>Observer has developed many projects through its history. See some examples below.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-548267816\" class=\"col medium-7 small-12 large-7\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_115580503\">\n\t\t\t\t\t\t<div data-animate=\"bounceInDown\">\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"927\" height=\"705\" src=\"https:\/\/www.observerpesquisas.com.br\/wp-content\/uploads\/2019\/08\/estudos.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.observerpesquisas.com.br\/wp-content\/uploads\/2019\/08\/estudos.png 927w, https:\/\/www.observerpesquisas.com.br\/wp-content\/uploads\/2019\/08\/estudos-300x228.png 300w, https:\/\/www.observerpesquisas.com.br\/wp-content\/uploads\/2019\/08\/estudos-768x584.png 768w\" sizes=\"auto, (max-width: 927px) 100vw, 927px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t\t\t\n<style>\n#image_115580503 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1865896665 {\n  padding-top: 100px;\n  padding-bottom: 100px;\n}\n#section_1865896665 .section-bg.bg-loaded {\n  background-image: url(https:\/\/www.observerpesquisas.com.br\/wp-content\/uploads\/2019\/08\/bg-azul.jpg);\n}\n#section_1865896665 .section-bg {\n  background-position: center;\n}\n#section_1865896665 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#section_1865896665 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section\" id=\"section_1772902229\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row row-large align-middle\"  id=\"row-826521880\">\n\n\t<div id=\"col-35129769\" class=\"col medium-6 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_905466530\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"487\" height=\"594\" src=\"https:\/\/www.observerpesquisas.com.br\/wp-content\/uploads\/2019\/09\/estudos-img-22.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.observerpesquisas.com.br\/wp-content\/uploads\/2019\/09\/estudos-img-22.png 487w, https:\/\/www.observerpesquisas.com.br\/wp-content\/uploads\/2019\/09\/estudos-img-22-246x300.png 246w\" sizes=\"auto, (max-width: 487px) 100vw, 487px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_905466530 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1426896638\" class=\"col medium-6 large-6 small-col-first\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h3>MESSAGE RECALL \u2013 CATI:<\/h3>\n<p>Companies keep their marketing actions having their sales force visiting their target audiences and promoting brands strategic positioning messages to them. On this scenario, companies must conduct periodic assessment to measure if their messages are being absorbed and kept by physicians and if their strategy outcomes are driving their product positioning. To meet this purpose, OBSERVER has been conducting MESSAGE RECALL studies. It is a quantitative study with data collection through telephone or online interviews with specialists considering potential prescribers of a certain therapeutic class, exposed to sales calls from that company for one or more brands of interest. Assessment of competitors brands MESSAGE RECALL is also included on this type of project, so that a comparative performance of companies retained messages are provided. The project is conducted in waves (point in time when information is collect), which can vary from quarterly or semiannually, so that the performance is measured on each period of time to assess the comparative data between waves.<\/p>\n<p><strong>ADVANTAGES:<\/strong> a study that is able to optimize its cost\/benefit, with one of the lowest unit cost (per interview) in medical market research. Furthermore, it is a project with a fast execution, providing a performance map of messages promoted over time as well as comparing recall of competitors\u2019 brands in the market.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row row-large align-middle\"  id=\"row-192691183\">\n\n\t<div id=\"col-958382572\" class=\"col medium-6 large-6 small-col-first\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h3>ICONICARDS PROJECTIVE TESTS:<\/h3>\n<p>: it is a projective technique using more than 50 specific and exclusive image cards for several purposes, such as finding adequate patient profiles to the product, assessing brand or institutional images, analyzing physicians\u2019 or patients\u2019 feelings and emotions towards specific diseases or a new proposed treatment.<\/p>\n<p><strong>ADVANTAGES:<\/strong> this methodology overcomes conventional rational analysis and deepens into a world of decisions and feelings beyond rational, bringing emotional and attitudinal information covered by reason and by the \u201cpolitically correct\u201d which interferes into individual\u2019s feelings and choice. It applies to diagnosis, alternative treatments, new drugs or future expectations.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-943161673\" class=\"col medium-6 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_775297956\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"487\" height=\"527\" src=\"https:\/\/www.observerpesquisas.com.br\/wp-content\/uploads\/2019\/09\/estudos-img-3.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.observerpesquisas.com.br\/wp-content\/uploads\/2019\/09\/estudos-img-3.png 487w, https:\/\/www.observerpesquisas.com.br\/wp-content\/uploads\/2019\/09\/estudos-img-3-277x300.png 277w\" sizes=\"auto, (max-width: 487px) 100vw, 487px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_775297956 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row row-large align-middle\"  id=\"row-1884832510\">\n\n\t<div id=\"col-530532861\" class=\"col medium-6 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_811634478\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"487\" height=\"428\" src=\"https:\/\/www.observerpesquisas.com.br\/wp-content\/uploads\/2019\/09\/estudos-img-1.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.observerpesquisas.com.br\/wp-content\/uploads\/2019\/09\/estudos-img-1.png 487w, https:\/\/www.observerpesquisas.com.br\/wp-content\/uploads\/2019\/09\/estudos-img-1-300x264.png 300w\" sizes=\"auto, (max-width: 487px) 100vw, 487px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_811634478 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-391025463\" class=\"col medium-6 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h3>TinO - Truth in Office<\/h3>\n<p>Exploitable technique in which some medical appointments are filmed and the chosen procedures and the details of the physician\u2019s and patient\u2019s behavior at the moment of the prescription are assessed. <\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row align-middle align-center\"  id=\"row-1946660028\">\n\n\t<div id=\"col-562988694\" class=\"col small-12 large-12\"  data-animate=\"blurIn\">\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n<h4 style=\"text-align:center;margin-bottom:20px;\" class=\"uppercase\">Other studies<\/h4>\n<div class=\"outros-estudos\">\n<p><span>Habits and therapeutic procedures surveys (medical area).<\/span><span>Habits and consumption attitudes surveys.<\/span><span>Price Expectancy and Elasticity Studies for new products and for repositioning established products.<\/span><span>Product concept testing.<\/span><span>Package testing.<\/span><span>Waste assessment at product pre-launch.<\/span><span>+ <em>Recall<\/em>\u00a0Product launch recall.<\/span><span>Brand image assessment.<\/span><span>Consumer profiles.<\/span><span>Communication attributes assessment.<\/span><span>Project testing.<\/span><span>Psychological profile of consumers.<\/span><span>Business\u00a0<em>-to-business studies.<\/em>.<\/span><span>Internet research.<\/span><\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<style>\n#row-1946660028 > .col > .col-inner {\n  padding: 20px 20px 20px 20px;\n}\n<\/style>\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1772902229 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n}\n#section_1772902229 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#section_1772902229 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n<\/style>\n\t<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-blank.php","meta":{"footnotes":""},"class_list":["post-140","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.observerpesquisas.com.br\/en\/wp-json\/wp\/v2\/pages\/140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.observerpesquisas.com.br\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.observerpesquisas.com.br\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.observerpesquisas.com.br\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.observerpesquisas.com.br\/en\/wp-json\/wp\/v2\/comments?post=140"}],"version-history":[{"count":36,"href":"https:\/\/www.observerpesquisas.com.br\/en\/wp-json\/wp\/v2\/pages\/140\/revisions"}],"predecessor-version":[{"id":393,"href":"https:\/\/www.observerpesquisas.com.br\/en\/wp-json\/wp\/v2\/pages\/140\/revisions\/393"}],"wp:attachment":[{"href":"https:\/\/www.observerpesquisas.com.br\/en\/wp-json\/wp\/v2\/media?parent=140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}