OUR SERVICES

The top priority at OBSERVER is to meet the needs of demanding and unique customers, with both specific and differentiated studies emphasizing quality, creativity and flexibility in servicing the customers with great focus on the Pharmaceutical Industry.

OBSERVER will develop enhanced studies, using qualitative and quantitative methods including state-of-the-art technology when collecting, applying and treating the data.

OBSERVER and outstanding partners are able to develop research projects all over Brazil and Latin America.

OUR FOCUS IS ON
HEALTHCARE/PHARMACEUTICAL MARKETING

Qualitative studies using Focus Groups or IDIs (in-depth interviews).

Price Elasticity and price repositioning studies.

Promotional material assessment (visual aids etc.).

Specific studies in Hospitals (product assessment and acceptation, prescription habits etc.).

Determination of Treatment Map and Patient Flow for new businesses and established products.

Conjoint Analysis studies to define the ideal product / service and adequacy of new products to the market.

Tracking/Continuous (follow-up of brand performance / company).

Brand and company image through Preference Map method.

Tests of new features, formulations or packing for established products.

Prescription Switch assessment.

Assessment of communication phrases and positioning of new products.

Specific studies in medical events (recall, pre-recall, prescription habits, entertainment and media habits, scientific trends, institutional image etc.).

Promotional campaign tests (in electronic media, billboards, bus placards, points of sale etc.).