MARKETING
RESEARCH AND CONSULTING
Beyond data collection, we act as a partner in generating knowledge and utilizing market information.
KNOW MORE ABOUT US
MARKETING
OUR SERVICES
The top priority at OBSERVER is to meet the needs of demanding and unique customers, with both specific and differentiated studies emphasizing quality, creativity and flexibility in servicing the customers with great focus on the Pharmaceutical Industry.
MOREOUR FOCUS IS ON
HEALTHCARE/PHARMACEUTICAL MARKETING
OUR CLIENTS
Who is counting on us
STUDIES
Check out some of our studies
TinO - Truth in Office
Exploitable technique in which some medical appointments are filmed and the chosen procedures and the details of the physician’s and patient’s behavior at the moment of the prescription are assessed.
MESSAGE RECALL –
CATI
Companies keep their marketing actions having their sales force visiting their target audiences and promoting brands strategic positioning messages to them.
ICONICARDS PROJECTIVE TESTS:
it is a projective technique using more than 50 specific and exclusive image cards for several purposes, such as finding adequate patient profiles to the product, assessing brand or institutional images, analyzing physicians’ or patients’ feelings and emotions towards specific diseases or a new proposed treatment.